The Madelaine Blog
Posted by madelaine on April 07th, 2010
We’re pleased to finally announce the launch of Duets!
Using a state-of-the-art technique Madelaine created four flavor combinations: Peanut Butter & Caramel, Milk Truffle & White Truffle, Raspberry & Peanut Butter and Raspberry & White Truffle. All within the finest milk chocolate shell.
The overarching concepts behind the Duets Campaign are the flavor personalities. In keeping with Madelaine’s corporate philosophy of "Sharing Every Chocolate Moment", each flavor relates to a moment; from SHARING the deliciously addictive double-filled Peanut Butter & Caramel Duet with friends, to INDULGING in the delightfully classic smooth centers of Milk Truffle & White Truffle during a day of pampering - each flavor is defined by a Moment in Perfect Harmony.
The website Duetsny.com has officially launched and both trade and consumers can:
Browse each flavor by Moment or by Flavor
Learn about how Duets are made
Upload pictures of their moments
Vote for their favorite flavor
Catch up with all the latest Duets new on the Perfect Harmony Blog
Buy Duets online.
The initial response to Duets has been overwhelmingly positive, with a fun packed Twitter Party (#madchocrocks #perfectharmony) being held on Friday night in honor of the Duets launch and plenty of comments on Facebook.
Visit the website at duetsny.com
For trade information please visit the Duets Section on the Madelaine website or email us.
Follow Duets on Twitter @duetsny
Become a Fan on Facebook to see all the latest Duets News
And of course don’t forget to Sign Up to the mailing list for all the latest Duets News
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